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Today you will think about how you want to make your customers happy in the future. However, this is not yet about what the concrete solution looks like, but what unique value you want to create for the customer.
For example, if you are thinking about opening a yoga studio that helps stressed managers in an industrial estate to stay healthy, a value proposition might be:
Example: Yoga studio in an industrial estate
Unique value promise: “We offer employees a space in which they can switch off from their everyday working life and center themselves to remain healthy, productive, and satisfied in the long term.
A unique value proposition is your vision, which will guide all further activities and decisions. Don’t worry if the sentence is a bit long and bumpy at the beginning. You’ll refine it bit by bit because, over time, you’ll continuously learn what your customers really want and what you can offer them.
Now formulate your unique value proposition for each of your Extended Canvas variants, i.e., a simple, clear, and convincing statement of why your offer is different and worth buying. The value proposition describes the benefit after successfully applying your solution to the problem or the emotional gain that the customer or user feels and thus gets nowhere else (= “unique”).