Reading time: 20 minutes
Processing time: 90 minutes
Just as important as the name is a beautiful and catchy logo for your company. Logos can be created cheaply by artists on the Internet (from $5). You can find them here: www.how-employees-startup.com/logodesign.
Pay attention to the following aspects:
What makes a good logo?
A good logo is immediately recognizable, unmistakable, reflects your brand’s message, and sets you apart from the competition. An effective logo looks timeless and professional and fits seamlessly into your brand identity. A good logo must also work in any size and wherever you want to use it.
But how do you get a nice and professional logo inexpensively if you’re not a logo designer yourself or know one?
Here your task begins:
Find inspiration for your design by walking around your city or town with your eyes open, looking at websites, and – this probably helps best – by looking at the styles of logo designers on the logo design platforms at www.how-employees-startup.com/logodesign. That way, you might find the right designer for you.
Look at your competitors: How do others present themselves who offer the same or something similar?
Finally, decide on a design style.
Select the color(s) you want to use in your logo. Make sure that the colors match well and that the logo is easy to read, even from a distance.
Choose suitable typography, both for letters and words in your logo and for your company name. Your logo designer can also help you with this.
Find your designer on the web, for example, via www.how-employees-startup.com/logodesign and have several designs made in a competition and decide on your favorite.
Evaluate the logo designs and get a few people to provide multiple perspectives.
Here are some general questions you should ask yourself when creating and selecting logo options:
- Can people say what it is in two seconds? Will they immediately recognize from the logo what your company does?
- Is it simple and memorable?
- Is it versatile? Can it be applied to all your needs (e.g., in different media, color and black and white)?
- Is it timeless, or will it need a redesign in a few years because it so clearly reflects the current trend?
- Is it unique? Is it different from your competition?
- Does it appeal to your target audience?
Purpose of the logo
Think carefully about why and for what you need the logo. Your logo is your customers’ first impression. Think of it as the image for a dating profile: it has to immediately resonate with the right people! It will be on your website, on your products, at your shop, on your flyers, etc. So, do it right!
Define your brand identity
The logo should communicate the personality of your company. What is it? What do you and your company stand for? Sustainability? Quality? Fun? Health? Authenticity? What makes you unique? Here you can access the results of Day 11 and Day 34, which is important to you.
Questions to further define your brand:
- Why do I want to set up this company?
- Which convictions and values are essential for my company and me?
- What do I do better than everyone else?
- What is my differentiator?
- If I had to describe my brand in just three words, what would they be?
- Which three words would I like to be described by my customers?
And now, have fun with this creative task! You are supposed to start the process today, but it’ll probably take a few days before you complete it.
Printed matter and design
Despite the enormous importance of the Internet, printed matter is still an important medium for reaching, winning, and retaining customers. The costs for flyers, brochures, business cards, advertising banners, etc. are pleasantly low, so that you’ll quickly have everything you need with little money. But again, make sure that you only print something when you are sure what, how much, and in what form you need. After all, there’s a strong temptation to take care of something like business cards first, as they are a cheap and convincing expression of “I have a company.”
The best way to have printed matter produced is to go to an online printing company. They offer you a website where you can choose from a variety of media. Next, upload your images and, if necessary, design the layout. You can also delegate this task to people who do it all the time. You just pay a few extra dollars for this.
Find suitable suppliers here: www.how-employees-startup.com/drucksachen They offer an unbelievable selection of printed materials that are also suitable as (later) advertising merchandise for your customers, such as mugs, bags, water bottles, and give you a professional appearance. Some service providers also offer overnight printing and free shipping. That is important if you want to test your business idea with a flyer, for example. Keep in mind that it’s par for the course to modify your design based on your findings from previous experiments.
At www.how-employees-startup.com/logodesign, you’ll find designers who can design the logo and marketing material, a book cover, etc. for as little as $5.