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If your business idea is developing so well that you still believe in it, now is the time to take care of the infrastructure so that your business can grow and “mature.”

Your business idea will determine what kind of infrastructure you need. In each of the following days, you’ll deal with one foundational facet you’ll need as an entrepreneur. I’ll provide tips on how to secure it quickly and cheaply.

Here comes your task for today:

Your future company will typically need an official company name, and you’ll certainly want to give your “baby” a striking name.

Maybe you already have an idea? If not, start thinking of a name today. Here are some general tips:

  1. It should be clear how to pronounce the name when you read it or spell it when you hear it.
  2. Choose a name that doesn’t restrict you even as your business grows, for example, by being too specific.
  3. Conduct thorough research on the Internet to discover what others call themselves and whether a competitor has already taken your idea.
  4. Get the .org and/or .com domain for your name (or another domain that suits your target audience).
  5. Conduct a trademark search for your name: Think about whether the name is catchy.
  6. Get feedback from at least ten different people.
  7. Make sure that the name sounds great out loud.
  8. Use tools for brainstorming names. Under the following link, you’ll find ideas I’ve put together:

List of Tools to find a name

Here you’ll find terms related to English words in a visual form, or you can have name suggestions generated by specifying a term. So, “Yoga” becomes “NextDay Yoga,” “Pioneer Yoga,” “Yoga Central,” “Live Yoga,” etc.

9. Make sure that you are personally happy with the name. You’ll have to live with the name for a long time, so take your time to get it right from the start.